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| Overview
LifeScan's inventive spirit has led to reliable, portable and easy-to-use products. LifeScan Canada works globally with 2,500 other LifeScan employees with worldwide headquarters located in Milpitas, California. LifeScan Canada Ltd. has been part of the Johnson & Johnson Family of Companies since 1986. LifeScan Canada's employees are guided by the Johnson & Johnson Credo, a statement of values that reinforces LifeScan's commitment to its customers, their families and the highest quality standards. Target Audience LifeScan Canada Ltd. is committed to improving the quality of life for people with diabetes using a unique system of products and services tailored to meet the needs of people with diabetes and health care professionals. The Challenge LifeScan required a new offline and digital marketing campaign to promote the new One Touch® Ultra-Mini brand. The Solution The Reaktion Interactive creative team worked closely with the LifeScan team to produce a large North America-wide mail-out, Microsites and various digital advertising material to support the unique marketing campaign. |
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